The popularity of short-form videos has exploded on YouTube, and to start rewarding this new creative class, YouTube launched a temporary Shorts Fund. Now, YouTube has announced that it will start monetizing YouTube Shorts in 2023! This is great news for content creators who have been putting in the work to produce quality short-form videos. Keep up the good work, and you could start seeing some monetary rewards for your efforts starting next year!
Starting in early 2023, YouTube will be introducing a new revenue sharing program for Shorts creators. ads will run between videos in the Shorts Feed, and every month, the revenue from these ads will be pooled together and used to reward Shorts creators and help cover costs of music licensing.
What's New in 2023
You could be eligible to join YouTube's Partner Program and get rewarded for making content in any of the following formats: Shorts, live streaming, or long-form video. These new ways to qualify will be available for all creators interested in joining YPP in countries where YPP is available. If you're already in YPP, your eligibility doesn't change. Here's a quick overview of what's new –
More opportunity for more creators
YouTube announce that YouTube are opening up the YouTube Partner Program (YPP) to even more creators! Starting next year, you'll need one of two things to apply for the YouTube Partner Program:
- 1,000 subscribers with 4,000 valid public watch hours in the past 12 months, or
- 1,000 subscribers with 10 million valid public Shorts views in the past 90 days.
1. Earn Money with YouTube Shorts
YouTube announce a YPP eligibility threshold for Shorts creators. Starting in early 2023, creators can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days. Once in the program, partners get access to all the features and benefits that YPP has to offer, including ads on long-form videos. However, on the 4,000 public watch hours eligibility requirement, keep in mind that the public views for Shorts in the Shorts Feed won’t count towards that number.
Ad revenue with Shorts
Starting in early 2023, all new and existing creators in YPP will become eligible for revenue sharing on ads that are viewed between videos in the Shorts Feed. Each month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. For the overall amount allocated to creators, the revenue share will be 45%, no matter if they use music in their Shorts. This revenue will be distributed based on the number of views their Shorts get in each country.
When Shorts revenue sharing begins in early 2023, it will replace the YouTube Shorts Fund. YouTube expect that most of the people who currently receive money from the Shorts Fund will earn more under this new model. Revenue sharing on Shorts is another way for creators to make money on YouTube, in addition to other revenue streams like ads on long-form videos, Fan Funding, and merch.
Super Thanks on Shorts
YouTube is excited to announced that, starting Fall 2022, Super Thanks will be available on Shorts for a limited group of creators. In 2023, access to Super Thanks will be expanded to thousands of creators with a complete rollout expected next year. With Super Thanks, viewers can show their appreciation for their favorite Shorts and creators can interact with their fans through purchased, highlighted comments. YouTube Brand Connect is bringing together brands and Shorts creators as part of this exciting new development.
2. Music Monetization
Later this year, YPP creators in the United States will get access to Creator Music. This is a large catalog of tracks that creators can use in their videos without losing out on monetization. Creator Music gives creators the option to use commercial music and earn revenue, while also giving artists and music rightsholders a new way to earn money on YouTube.
Use tracks from Creator Music
Creator Music lives in YouTube Studio where you can search, preview, and download your favorite tracks. For each track, you may see the following usage options:
Buy a license: Pay an upfront fee to use music and earn the same revenue share that applies to your content without music.
Revenue share: Share video revenue with the track’s artist and associated music rightsholders.
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